Privacy & Cookies Policy

Website Privacy Policy – 29th June 2018

This privacy policy tells you about the information we collect from you when you use our website. In collecting this information, we are acting as a data controller and, by law, we are required to provide you with information about us, about why and how we use your data, and about the rights you have over your data.

Who are we?

We are Devoted Pet Foods Ltd. Our address is Devoted Pet Foods Ltd,
Ventura Park House, Tamworth, B78 3HL. You can contact us by post at the above address, by email at info@devotedpetfoods.co.uk or by telephone on 0121 323 2535.

We are not required to have a data protection officer, so any enquiries about our use of your personal data should be addressed to the contact details above.

How we use your information

When you use our website
When you submit an enquiry via our website
When you purchase a product from our website
When you subscribe to our newsletter
Your rights as a data subject
Your right to complain
Updates to this privacy policy

When you use our website

When you use our website to browse our products and services and view the information we make available, a number of cookies are used by us and by third parties to allow the website to function, to collect useful information about visitors and to help to make your user experience better.
Some of the cookies we use are strictly necessary for our website to function, and we don’t ask for your consent to place these on your computer. These cookies are shown below.

Cookie Name Purpose Further Information
woocommerce_cart_hash Contains information about the cart as a whole and helps WooCommerce know when the cart data changes Expires when you close the browser
woocommerce_items_in_cart Contains information about the cart as a whole and helps WooCommerce know when the cart data changes Expires when you close the browser
wp_woocommerce_session_ Contains a unique code for each customer so that it knows where to find the cart data in the database for each customer Expires after 2 days
cookie_notice_accepted Registers whether you have accepted our privacy and cookies policy Expires after 30 days
PHPSESSID To store a the logged in user’s username and a 128bit encrypted key. This information is required to allow a user to stay logged in to a web site without needing to submit their username and password for each page visited. Without this cookie, a user is unable to proceed to areas of the web site that require authenticated access. Expires when you close the browser

However, for those cookies that are useful but not strictly necessary we will always ask for your consent before placing them. These are:

Cookie Name Purpose Further Information
_gid The single default cookie for Google Universal Analytics. This sole cookie used by Goole Analytics stores a unique client identifier (Client ID) which is set randomly. Expires after 24 months (2 years) and is refreshed each time you visit our website.
_ga The single default cookie for Google Universal Analytics. This sole cookie used by Goole Analytics stores a unique client identifier (Client ID) which is set randomly. Expires after 24 months (2 years) and is refreshed each time you visit our website.
_gat_ An ID tag for Google analytics Expires when the browser is closed

When you submit an enquiry via our website

When you submit an enquiry via our website, we ask you for your name, contact telephone number and email address.

We use this information to respond to your query, including providing you with any requested information about our products and services. We may also email you several times after your enquiry in order to follow up on your interest and ensure that we have answered your it to your satisfaction. We will do this based on our legitimate interest in providing accurate information prior to a sale.

Your enquiry is stored and processed. The enquiry is stored on encrypted software and personal information is not shared with anyone. There may be a case where we have to ask another team (nutritionists etc) but no information regarding the customer is passed on.

We do not use the information you provide to make any automated decisions that might affect you.

We keep enquiry emails for two years, after which they are securely archived and kept for seven years, when we delete them. CRM records are kept for three years after the last contact with you.

When you purchase a product from our website

When you purchase products from us online, we ask you for your name, address, contact telephone number, email address and credit card information. We also record your IP (Internet Protocol) address, which is the address of your computer on the Internet.

We will use your information to verify your credit card details for your purchase, process your order and to send you your products. We will also send you a receipt via email and we may use your telephone number to contact you regarding your purchase.

We require this information in order to process your payment, deliver your products or services and fulfil our contract with you. We record your IP address in order to show that the correct tax was applied to the sale, which we are required to do by law.

Your information is stored on our website and on our cloud server, both of which are based within the European Union. Your credit card details are passed to a third-party payment processor which is based in the USA and is certified to the EU-US Privacy Shield (which requires effective safeguards for your information). We do not retain your credit card information.

We do not use the information you provide to make any automated decisions that might affect you.

We keep your order information for an indefinite period, as the licenses we sell for our products do not expire.

When you subscribe to our newsletter

When you subscribe to our newsletter via our website, we ask you for your email address.

We use this information to send you emails about our latest news and offers.

Your details are stored and processed. Your email is added to our newsletter subscription, which is kept for as long as you wish to receive the newsletter. The email that arrives to us with confirmation your email will be added to the listing is then deleted.

We do not use the information you provide to make any automated decisions that might affect you.

We keep enquiry emails for two years, after which they are securely archived and kept for seven years, when we delete them. CRM records are kept for three years after the last contact with you.

Your rights as a data subject

By law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate. If we have asked for your consent to process your personal data, you may withdraw that consent at any time.

If we are processing your personal data for reasons of consent or to fulfil a contract, you can ask us to give you a copy of the information in a machine-readable format so that you can transfer it to another provider.

If we are processing your personal data for reasons of consent or legitimate interest, you can request that your data be erased.

You have the right to ask us to stop using your information for a period of time if you believe we are not doing so lawfully.

Finally, in some circumstances you can ask us not to reach decisions affecting you using automated processing or profiling.

To submit a request regarding your personal data by email, post or telephone, please use the contact information provided above in the Who Are We section of this policy.

Your right to complain

If you have a complaint about our use of your information, we would prefer you to contact us directly in the first instance so that we can address your complaint. However, you can also contact the Information Commissioner’s Office via their website at www.ico.org.uk/concerns or write to them at:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Updates to this privacy policy

We regularly review and, if appropriate, update this privacy policy from time to time, and as our services and use of personal data evolves. If we want to make use of your personal data in a way that we haven’t previously identified, we will contact you to provide information about this and, if necessary, to ask for your consent.

We will update the date of this document each time it is changed.